Lime Crime Acquired by Tengram Capital Partners as Beauty Corporation Grows

The trendy, vegan, and cruelty-free makeup company Lime Crime has had a lot going on recently. The corporation has been acquired by leading private equity firm Tengram Capital Partners, which concentrates their focus on retail and branded consumer corporations. They have also just launched in the UK with Selfridges and FeelUnique, on top of their previous online engagement with Cult Beauty. Lime Crime has also recently welcomed a new CEO to their team, former Fresh General Manager Stacy Panagakis.

The acquisition by Tengram ensures that Lime Crime will only continue to grow, improving and offering more unique products for their enamored fans. Lime Crime won’t be completely shifting their focus from their website, Limecrime.com, but will merely continue to expand their stable of retail partnerships to make sure that everyone has a chance to purchase and use their products. Following consumer demand, the company is working diligently on more of a variety of products, as well as bringing in new makeup categories.

The revolutionary makeup brand, which has a cult following of trendy beauty gurus, was created in 2008 by a duo of entrepreneurs, Mark Dumbleton and Doe Deere. Lime Crime has developed consistently over the years, growing and changing and embracing the times. Their main goal is to provide the right beauty products to make everyone who uses them feel good and be able to express their own creative individual style. Trends which have seen their fair share of the limelight include the Velvetine line of matte liquid lip gloss, rainbow hues of Unicorn Lipsticks, and the Diamond Crushers lip toppers. Today, Lime Crime is high in demand as an international success with fans and customers all around the world. Retail giants including Ulta.com and Bloomingdales can’t keep enough of their products to satisfy the needs of their customers.

Find out more about Lime Crime: http://us.asos.com/women/face-body/a-to-z-of-brands/lime-crime/cat/?cid=25669

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